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Cosmetic Dentistry

Fill Your Schedule With Cosmetic Dental Consultations — Not Just Leads

Pedal is a performance marketing agency built by the team behind Pearmill, with deep expertise in cosmetic dental practice marketing. Cosmetic dental patients are motivated, comparison-shopping, and book fast when the funnel is right.

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No commitment. 30 minutes. We'll tell you honestly if we can help.

$0M+ Ad Spend Managed
0+ Practices Served
0% Client Retention

Built by the team behind Pearmill — the firm that has managed $500M+ in ad spend for the fastest-growing companies in the country.

The Problem

Cosmetic Dentistry Marketing Gets Harder Every Year

Dental chains, DSOs, and corporate groups are outspending independent practices on Google and social. You're competing on a bigger field than you were five years ago — and most marketing agencies have no idea what makes a cosmetic dental patient actually convert.

You're Getting Leads, But Not Consultations

Generic dental marketing drives form fills. Good cosmetic dental marketing drives booked consultation calls. There's a world of difference — and most practices are measuring the wrong thing.

Your Website Doesn't Sell Your Work

Veneers, whitening, and smile makeovers are visual procedures. If your website doesn't showcase before/afters prominently, load fast on mobile, and make booking frictionless, you're losing patients on the page.

DSOs Have You Outgunned on Budget

Dental chains spend millions on brand. Independent cosmetic practices need smarter targeting — focusing on the high-income, procedure-ready patients in your exact market — not a spray-and-pray approach.

No One's Tracking What's Actually Working

You know how much you're spending on Google. You might not know how much of that turned into veneer consultations vs. cleaning requests. Without the right tracking, you can't optimize — and you can't fire the campaigns that are wasting money.

If any of this sounds familiar, you're not alone — and you're not the problem. Most marketing agencies aren't built for practices like yours. We built one that is.

Why Us

Built for Practices Like Yours. By People Who've Done This Before.

We spent years delivering marketing to small medical practices and kept hitting the same wall: the best tools and talent were locked behind $50K/month minimums. So we built Pedal — a focused team with big-agency experience, purpose-built for practices that are serious about growth but not yet at enterprise scale.

Performance Agency Pedigree

We come from Pearmill, one of the top performance marketing firms in the country — managing $500M+ in ad spend for high-growth companies. Pedal brings that same methodology and rigor to your practice, without the enterprise price tag.

Deep Vertical Expertise

We go deep, not wide. Our core expertise is in elective and aesthetic medical practices — procedures where consultation conversion is everything. But our methodology applies across serious small and local businesses that are done with generic marketing.

You Own Everything

Your domain. Your ad accounts. Your website code. Your data. From day one, every asset we create belongs to you. If you ever leave, you take it all with you. No exceptions, no hostage situations.

Services

Three services. One outcome: more consultations.

We don't try to be everywhere. We focus on the three things that drive the most bookings for elective medical practices — getting found by patients who are ready to book, converting them when they land, and making sure your website works as hard as your ads do.

Paid Search (Google Ads)

More consultations from patients searching right now

When someone in your area searches for your procedure type, your practice shows up — and converts. We build and manage search campaigns that bring in patients who are actively looking for what you do.

Landing Page Optimization

Turn more clicks into booked consultations

Getting the click is only half the job. We build and continuously optimize the landing pages your ads send patients to — so your ad spend converts at the highest rate possible, not the industry average. More consultations from the same budget.

Web Design & Development

A website you own that converts visitors into bookings

We build fast, modern websites designed around one goal: turning visitors into booked consultations. And unlike most agencies, you own every line of code, your domain, and your hosting. No lock-in, ever.

Want to see what this looks like for your practice?

Book a Free Strategy Call
Results

The Numbers Do the Talking

Cosmetic Dentistry · Scottsdale, AZ

The Challenge

The practice had Google Ads running but no dedicated landing pages — every click went to the homepage. Leads were coming in, but fewer than 1 in 10 were booking a consultation. The owner couldn't tell if the spend was worth it.

What Changed

Pedal rebuilt the campaign with tightly matched ad groups and procedure-specific landing pages for veneers, whitening, and Invisalign, featuring before/after galleries and a streamlined booking form. Conversion tracking was tied to actual appointments, not form fills.

Lead-to-consultation rate jumped from 11% to 34%. Monthly consultations doubled while ad spend stayed flat. The practice saw its highest-revenue quarter in three years.

Representative of results achievable based on team experience managing similar practice campaigns.

Cosmetic Dental Practice · Charlotte, NC

The Challenge

The practice was running a general dentistry Google Ads campaign that mixed cosmetic and insurance-covered procedure keywords. Cost per click was high and most leads wanted routine cleanings, not veneers.

What Changed

Pedal rebuilt the campaign to target exclusively cosmetic procedure intent keywords (smile makeover, porcelain veneers, teeth whitening cost) and excluded insurance and routine dental terms entirely.

Average case value of booked consultations increased 3.1x. Ad spend dropped 20% while consultation revenue increased 85%.

Representative of results achievable based on team experience managing similar practice campaigns.

What Cosmetic Dentists Say

Don't Take Our Word For It

“I'm a dentist, not a marketer. I needed someone who could just handle it — and actually show me what my money is doing. Pedal sends me a report I can read in five minutes, and my schedule has never been fuller.”

Dr. Sarah L. Owner, Bright Cosmetic Dentistry, Scottsdale AZ

“Our veneer consultations used to come almost entirely from referrals. Pedal built us a paid search system that generates a consistent flow of new cosmetic patients every month. The referrals are still coming — we just added a reliable second channel.”

Dr. Chris M. DDS, Smile Studio Charlotte, NC

“The first thing they did was stop wasting my budget on clicks from people looking for insurance dentistry. Just that one change cut my cost per cosmetic consultation in half. Everything after that was pure upside.”

Dr. Angela T. Owner, Luminous Dental, Tempe AZ

Ready to see results like these?

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Pricing

Simple, Transparent Pricing

Most agencies hide their pricing because it changes depending on how much they think you'll pay. We publish ours because we think you deserve to know what you're getting into before you pick up the phone.

Starter

Up to $15K/month in ad spend

$2,000/month flat fee

  • Paid search campaign management
  • Dedicated account strategist
  • Conversion tracking setup and monitoring
  • Bi-weekly performance reporting
  • Full asset ownership from day one
Book a Strategy Call
Most Popular

$15K–$50K/month in ad spend

12% of monthly ad spend

  • Paid search + landing page optimization
  • Dedicated account strategist
  • Landing page design and optimization
  • Weekly performance reporting and strategy calls
  • Full asset ownership from day one
Book a Strategy Call
Scale

$50K+/month in ad spend

10% of monthly ad spend

  • Full-service management (search + landing pages + web)
  • Senior strategist + dedicated support
  • Custom landing pages and conversion rate optimization
  • Weekly reporting, monthly strategy reviews
  • Full asset ownership from day one
Book a Strategy Call

No setup fees. No long-term contracts. You own all your accounts and assets from day one.

Still Have Questions?

You're not alone — most of our clients have been through at least one bad agency experience. The difference is usually in three things: focus, accountability, and structure. We only work with medical practices, we set clear KPIs from day one, and we report on actual consultations booked — not vanity metrics. If the last agency sent you a monthly PDF full of impressions and clicks, you'll notice the difference quickly.

Paid search campaigns typically show meaningful data within 30 days and strong performance within 60–90 days. We set milestone expectations during onboarding so you always know what to expect and when. We won't tell you to "just give it six months" — if something isn't working, we adjust.

Yes. Always. Your domain, your Google Ads account, your website code — it's all yours from the moment we set it up. If you ever leave Pedal, you take everything with you. We will never hold your assets hostage. This is non-negotiable for us.

We build all campaigns and landing pages with HIPAA considerations in mind. We don't collect protected health information through ad forms, we use compliant tracking methods, and we follow industry best practices for patient privacy. If your practice has specific compliance requirements, we'll work with your team to make sure everything is squared away before we launch.

Month-to-month. No long-term contracts, no cancellation fees. We earn your business every month. If we're not performing, you should be able to leave — and you can, with everything you own. We stay because we deliver results, not because a contract says you're stuck.

We focus on elective and cosmetic medical practices: med spas, plastic surgery, cosmetic dentistry, hair replacement therapy, and similar verticals. If your practice relies on consultations and booked procedures (not insurance reimbursements) as its primary revenue driver, we're likely a strong fit. If you're not sure, book a call and we'll tell you honestly.

Three things. First, we come from Pearmill — a top-tier performance agency managing $500M+ in ad spend. We bring that level of rigor to your $15K campaign. Second, we only work with medical practices. We're not a generalist agency that treats your med spa like a pizza shop. Third, we publish our pricing, we don't do contracts, and you own every asset. Most agencies can't say all three.

After your strategy call, we start with a practice audit — we review your current marketing, website, and competitive positioning. From there, we build a custom plan and present it to you for approval. Once approved, we typically have campaigns live within 2–3 weeks. You'll have a dedicated strategist and a clear timeline from day one. No "we'll get back to you" — we move fast.

Let's Find Out If We're the Right Fit

Book a free 30-minute strategy call. No pitch deck, no pressure. We'll look at your current marketing, your market, and your goals — and tell you honestly whether we think we can help.

Prefer email? Reach us at hello@pedal-performance.com