Hair Restoration Clinic · Houston, TX
The Challenge
The practice was running Google Ads across broad hair loss keywords and spending $5K/month with no clear tracking of what was becoming a consultation. Most inquiries were asking about non-surgical options the clinic didn't offer.
What Changed
Pedal restructured campaigns around surgical intent keywords (FUE hair transplant Houston, hair restoration specialist), built dedicated procedure landing pages, and implemented consultation-tied conversion tracking.
Consultation volume increased 2.8x in 90 days. Cost per consultation dropped from $420 to $151. The practice shifted its mix to 70% surgical consultations vs. 40% previously.
Representative of results achievable based on team experience managing similar practice campaigns.
Hair Replacement Therapy · Seattle, WA
The Challenge
A non-surgical hair replacement specialist had strong word-of-mouth but no paid acquisition. Referrals were inconsistent. The owner had never run a Google Ads campaign and was skeptical of paid media.
What Changed
Pedal built a targeted paid search campaign focused on non-surgical hair replacement terms for both men and women, with separate landing pages per demographic and messaging tailored to each audience.
First-month consultation volume from paid: 18 booked consultations. Month three: 34 booked consultations at $98 cost per consultation. The practice doubled its annual revenue target within 6 months.
Representative of results achievable based on team experience managing similar practice campaigns.