# Pedal Performance

> Pedal Performance is a performance marketing agency born into the AI era, built by the team behind Pearmill (which has managed $500M+ in ad spend). Pedal specializes in performance media, growth ops (SEO, analytics, CRO, automation), and web design for businesses whose customers research before they buy — medical and cosmetic practices, e-commerce and DTC brands, educational institutions, and B2B platforms.

Pedal is operated by Pearmill Inc. (d/b/a Pedal). The agency focuses on turning ad spend into booked appointments and customers, with its deepest vertical expertise in elective and aesthetic medical practices. Its approach is three-part: Integrate (embed with the client's team, learn SOPs and KPIs), Augment (AI workflows for bid management, ad testing, and reporting), and Advise (ongoing strategy and tuning as platforms shift).

Key facts:
- Parent company: Pearmill Inc.
- Website: https://pedal-performance.com
- Email: hello@pedal-performance.com
- Services: Performance Media, Growth Ops, Web Design & Development
- Specialties: Medical & Cosmetic (med spas, plastic surgery, cosmetic dentistry, hair replacement), E-Commerce & DTC, Education & Institutions, Platforms & Partnerships
- Pricing: Starter ($2,500/mo flat fee, up to $10K ad spend), Growth (15% of ad spend, $10K-$50K), Scale (custom, $50K+)
- Contracts: Month-to-month, no long-term contracts, no setup fees
- Asset ownership: Clients own all domains, ad accounts, website code, and data from day one

## Pages

- [Homepage](https://pedal-performance.com/index.html.md): Main landing page — "AI is like a bike" hero, the problem, why Pedal, the Inspect/Tune/Ride method, medical specialties, results, pricing, FAQ, and free call booking
- [Med Spa Marketing](https://pedal-performance.com/med-spa/index.html.md): Specialty page for med spa and cosmetic clinic marketing
- [Plastic Surgery Marketing](https://pedal-performance.com/plastic-surgery/index.html.md): Specialty page for plastic surgery practice marketing
- [Cosmetic Dentistry Marketing](https://pedal-performance.com/cosmetic-dentistry/index.html.md): Specialty page for cosmetic dental practice marketing
- [Hair Restoration Marketing](https://pedal-performance.com/hair-replacement/index.html.md): Specialty page for hair replacement and restoration practice marketing
- [Hopkin AI Marketing Copilot](https://pedal-performance.com/hopkin/index.html.md): Partner page selling Hopkin, the AI marketing analytics copilot Pedal uses to run client ad accounts — available self-serve or bundled into Pedal-managed plans
- [Growth Shop Overview One-Pager](https://pedal-performance.com/one-pagers/full-service/index.html.md): Printable overview of Pedal's whole growth stack — strategy, media, creative, SEO & web, and AI ops with entry pricing per service (also available as PDF at /one-pagers/full-service.pdf)

## Resources

- [Resources hub](https://pedal-performance.com/resources/index.html.md): Index of Pedal guides and blog content for paid media owners and operators
- [Guides hub](https://pedal-performance.com/resources/guides/index.html.md): Step-by-step walkthroughs from the Pedal team
- [How to Set Up Your Google Marketing Suite](https://pedal-performance.com/resources/guides/google-marketing-setup/index.html.md): Beginner-friendly step-by-step guide for setting up Google Business Profile, Search Console, Analytics 4, Tag Manager, Ads, and Merchant Center for a new business
- [How to Connect Your Ad Accounts to an Agency Manager](https://pedal-performance.com/resources/guides/connect-ad-accounts-to-your-agency/index.html.md): Step-by-step guide for granting partner access on Meta Business Manager, Google Ads (MCC), and TikTok Business Center, plus Shopify collaborator access, without sharing passwords or losing ownership
- [Blog hub](https://pedal-performance.com/resources/blog/index.html.md): Field notes and teardowns from the Pedal team for paid media owners and operators
- [How to Read a Google Ads Audit](https://pedal-performance.com/resources/blog/how-to-read-a-paid-search-audit/index.html.md): What a real paid search audit contains (scorecard, workhorses, drains, conversion-tracking sanity) and the red flags that tell you it was a checkbox exercise
- [The 5 Questions a Real Google Ads Audit Answers That Google's Recommendations Won't](https://pedal-performance.com/resources/blog/5-questions-a-real-audit-answers/index.html.md): The five questions a real paid search audit answers — workhorse, budget waste, conversion-counting sanity, competitor-brand leakage, and the marginal dollar — that Google's Recommendations tab won't surface

## Authors

- [Authors hub](https://pedal-performance.com/authors/index.html.md): Index of Pedal Performance authors
- [Chad Hilyard](https://pedal-performance.com/authors/chad-hilyard/index.html.md): Founder, Head of GTM & Account Management
- [Justin Griffiths](https://pedal-performance.com/authors/justin-griffiths/index.html.md): Co-Founder, Head of Strategy & PR